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Shitposting, Inspirational Terrorism, and the Christchurch Mosque Massacre

March 15, 2019

By Robert Evans

Translations: Русский

On Friday, March 15th, one or more gunmen opened fire in two mosques in Christchurch, New Zealand. As I write this, three men and one woman have been taken into custody by local law enforcement. It is unclear to what extent they were all involved. The only thing we know is that one of the shooters went by the name Brenton Tarrant on Twitter. He posted pictures of the murder weapons there two days before the rampage. Said weapons are clearly visible in the video of the spree he livestreamed to Facebook.

Shortly after the spree ended, New Zealand Police Commissioner Mike Bush confirmed that several improvised explosive devices had been disarmed by authorities. If those devices were meant as some kind of booby trap, they were not the only trap “Brenton” left behind. Immediately before carrying out his spree, he posted links to a manifesto on Twitter:

In “The Great Replacement” repeats a variety of “white genocide” talking points, and claims his murder of several dozen Muslims is because they are “invaders” outbreeding the white race. All the evidence we have suggests these are, more or less, the shooter’s beliefs.  

But this manifesto is a trap itself, laid for journalists searching for the meaning behind this horrific crime. There is truth in there, and valuable clues to the shooter’s radicalization, but it is buried beneath a great deal of, for lack of a better word, “shitposting”.

What is Shitposting?

Shitposting is the act of throwing out huge amounts of content, most of it ironic, low-quality trolling, for the purpose of provoking an emotional reaction in less Internet-savvy viewers. The ultimate goal is to derail productive discussion and distract readers. “The Great Replacement” is a clear and brutally obvious example of this technique.

In his manifesto, Brenton credits far-right personality Candace Owens with beginning his radicalization. He states that, “Each time she spoke I was stunned by her insights and her own views helped push me further and further into the belief of violence over meekness. Though I will have to disavow some of her beliefs, the extreme actions she calls for are too much, even for my tastes.”

This detail was picked up instantly by many people online. Owens herself issued a response that seemed almost calculated to generate rage from those on the left:

But in the context of the shooter’s online presence, and the rest of his manifesto, this was almost certainly misdirection. Here is what the author wrote immediately below the section crediting Owens for his radicalization. In it, he jokes that “Spyro the Dragon 3”, a video game, taught him “ethno-nationalism”.

It is possible, even likely that the author was a fan of Owens’s videos: she certainly espouses anti-immigrant rhetoric. But in context seems likely that his references to Owens were calculated to spark division, and perhaps even violence, between the left and the right. At multiple points in the manifesto the author expresses the hope that his massacre will spark further attempts at gun control in the United States, which he believes will lead to gun confiscation and a civil war. He believes this civil war would be the best opportunity destroy the American “melting pot”. This idea is repeated often enough that it seems to be something the author legitimately believes in.

Given the tone surrounding the Candace Owens passage, it seems clear that it was “bait”, thrown out to attract attention on social media and sow further political division. The entire manifesto is dotted, liberally, with references to memes and Internet in-jokes that only the extremely online would get. For example, take this passage from his Q&A:

He goes on to repeat, at length, the Navy SEAL Copypasta, a humorous meme that originated on 4chan circa 2010. The whole manifesto is dotted with little bits like that. They are meant to distract attention from his more honest points, and to draw the attention of his real intended audience.

This Was An Act of Inspirational Terrorism

Before beginning his bloody spree, the Christchurch shooter- presumably the same person who wrote the manifesto- announced his intentions to 8chan’s /pol/ board. He opened by saying that it is “time to stop shitposting and time to make a real life effort”.

Now there are some things the author truly believes, and those things are not hidden- although they are less obvious than his statements about Candace Owens. For one thing, the shooter repeatedly references Oswald Mosley. Mosley was the founder of the British Union of Fascists, a political party in the 1930s that sought to return England to a state of “autarchy”, or complete financial and cultural independence from the rest of the world. The author’s violent anti-immigrant rhetoric jibes completely with this. Mosley is not an entirely obscure figure, but he is also not a particularly prominent thinker in the 21st century right wing.

The words painted on the shooter’s rifle offer further clues as to his ideology:

The 14s, which are repainted in several locations on his weapons, are a reference to the “fourteen words” written by jailed neo-Nazi bank robber David Lane: “We must secure the existence of our people and a future for white children.” Lane was a member of a neo-Nazi terrorist group named The Order, which was inspired by a group of the same name in a White Nationalist fiction book titled The Turner Diaries. In The Turner Diaries, The Order succeeds in sparking a vicious sectarian civil war in the United States through a series of deadly terrorist attacks. This gels with the author’s repeated references to sparking internecine conflict in the United States.

The author does not claim membership to any specific far-right group, and also denies being a Neo-Nazi. Instead, he expresses a sort of allegiance- and ideological sympathy, to several other mass shooters, including Dylann Roof and Anders Breivik. He claims to have been in contact with Breivik, and that the Norwegian mass-shooter’s manifesto was his “true inspiration”.

Breivik’s manifesto has provided inspiration to a number of far-right killers and would-be killers, most recently Coast Guard Lieutenant Christopher Hasson. The author repeatedly states his hope that his spree, and his manifesto, inspires other people to kill.

And that brings us back to 8chan. In addition to sewing discord and creating confusion, the Christchurch shooter’s repeated references to memes and in-jokes were him playing to this very specific crowd. The streamed video of his massacre begins with him telling viewers to “Subscribe to PewDiePie”. This is a reference to yet another fringe Internet meme. Yet another dumb, trollish move calculated to please the other shitposters on 8chan.

And how did they respond to this massacre?

Over and over again, through page after page of posts, anons celebrated this mass murder by one of their own.

Most of the (very few) negative remarks found in the thread are from people, like one of the above posters, who fear this spree will mark “the end of 8pol”. The shooter’s frequent use of in-jokes and memes played extremely well with this crowd.

They even remark on his choice of music during his drive to commit the massacre: “Remove Kebab”. The song is from a propaganda music video made by Serb Army soldiers as a tribute to war criminal Radovan Karadžić. (Remove Kebab was also written on one of the shooter’s firearms.)

The shooter seems to have achieved his goal of providing the anons of 8chan with lulz, and with inspiration. One user hailed him as “the next Breivik”. And before much more than an hour had passed, there were already calls for other anons to follow in his bloody footsteps.







Robert Evans

Robert Evans has worked as a conflict journalist in Iraq and Ukraine and reported extensively on far-right extremist groups in the United States. He's particularly interested in the ways terrorist groups recruit, radicalize and communicate through the Internet. He has a podcast on the HowStuffWorks network ( and you can contact him via or Twitter:

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  1. Nikki

    This dumb fuck just made fifty martyrs, and he should have just offed himself instead. You don’t fight a religion by killing its adherents. That just strengthens the survivors’ resolve.

    So, how do we go about DDOSing 8chan?

  2. Anon

    You’re claiming Democrats are the authoritarians in the age of Trump, a President who has snuggled up to Putin? Republicans have enshrined in him total executive power and zero oversight. They sabatage all checks and balances brought against him, including an investigation into criminal conspiracy. He has used this Executive power to revoke human and federal rights against Muslims, LGTB citizens, and immigrants. Classic liberals would spit in your face for suggesting they would feel anything but contempt for Trump. Current liberals are way too civil, sadly.

  3. Anon

    Actually a really decent article that provides the facts without spin or opinion. Its sad that such a thing is rare these days but good job, I’ll be visiting your site more now I’ve found it!

  4. Aidan

    His goal was to sow division and hate to further polarize people and entrench them further in their view points. read the comments under any of the candice owens stuff on any newsite that is talking about it. the man did exactly what he set out to do. Evil men seems to have a good understanding of herd mentality

    • Matt

      Because the coward supposedly posted about pewdie pie and to subscribe to him. Another clear tactic to sow division, he knew the media would pounce all over that in this age of blaming crimes not on the criminal but on those they listened to , even though none of them call for or provoke violence, not like the media does so well

      • ibtighgh

        shame on you for that being all you care about as families are torn apart. SHAME ON YOU

      • Spencer

        Pewdiepie is a known alt-right gateway, Just like Shapiro, Peterson and all those crypto-fascist right wing dorks.

        • Reader

          The media’s idiotic campaign in February 2017 gave PewDiePie cultural value to the far-right as an anti-media free speech champion being misrepresented. The logic is the same tier that casts Peterson as crypto-fascist. The far-right has been strategically benefiting off this kind of leftist overreaction for over 5 years.

    • notnow

      Because he literally told the audience to subscribe to pewdiepie before opening fire.

  5. Judy

    I’ve been watching Qanon videos for about 9 months and this article sounds like it goes along with a False Flag the Anons are fighting to tell the TRUTH. This all looks staged, just propaganda to create a false image of what the Qanons are trying to do which is stop world corruption! The anons would NEVER condone what happened they want nothing but PPEACE between ALL people and Nations! This goes much deeper that most can see because they are blinded by the MSM… Sad state of affairs! The TRUTH needs to be told and the Anons are the ones trying to get it out to the public…

  6. brokenhearted

    I’m not sure what “extremely online” or internet savvy really means…does it mean someone is familiar with all things “internet”,,,the good, the bad, and the ugly?
    How much time must that take? Would I have to intentionally search for areas of the internet that I don’t want to see or even know about?

    I appreciate this article…maybe not really called an article? I just read the manifesto bc as I was reading the NYT I began to cry. I am filled with sadness, fear, and disgust. I wanted to see the writings of this person. I think what has shocked and caused me the most disbelief are the responses made by so many who actually celebrated and encouraged the slaying of 49 innocent people.
    I know there is more good than evil out there…or maybe I am ignorant to the large percentage of people who are filled with enough hatred for another person for various reasons that to kill that person is easy.
    I am not a Polly Anna…
    I am not ignorant to hate and racism…but I fear there is more than ever.
    I fear for people who are easily manipulated and led down paths of violence in order to belong to something.

    Again…appreciate the article.

    • Ed Pappas

      If you’re not familiar with the seedy underworld of interbet chans, maybe take a stroll down that hate filled cess pool and see for yourself. This is the backbone of the so called alt-right and is responsble for so much of the radicalization we’ve seen on the right these past few years.

      • heartbroken

        I took a stroll as you suggested and honestly, I felt sick and dirty. The depth of the hatred is terrifying. To think about the scope of the internet, people actively concealing their identities, the billions of people using the internet…and the tens of billions of posts, pics, memes, videos, etc. ….seems impossible to regulate the speech that incites violence and threatening speech…
        I am a staunch advocate for the freedoms we have…but this is just down right wrong.
        It’s almost beyond belief…but we need to see and realize what is happening. More hate being expressed than I’ve ever known.
        The killings…how can any human being cheer that on?

        You’re right…the alt-right has become more radicalized…I think the current person in the White House is very comfortable with it and encourages it.


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